Beauty Secrets offers a wide array of permanent makeup, lash, and eyebrow treatments using world-renowned techniques.

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This Is How Beauty Secrets Began

Beauty Secrets By Alicia was established in 2019 in Omaha Nebraska. During the time right when the whole country shut down due to Covid-19/Coronavirus, most businesses were closed and we all went in lockdown. I knew if I had the extra time I wanted to make something good come out of it. I attended Sassy Wink Academy where I did 600 hours of online training with Amber Arrington.


I then loved Microblading and the technique I wanted to continue my education in Semi-Permanent Makeup. I Took other Courses with Scalpa Academy where I got certified in Ombre Brow, Lips and Eyeliner, Hairline Microblading, and Color Theory. I've done over 1100 Hours in PMU and plan on continuing my training and always look for new trending PMU Procedures For Hair Extensions I'm certified with Donna Bella Hybrid Weft Extensions and with Spray Tanning I certified with Million Dollar Tanning (MDT).


Alicia Macken

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Alicia Macken

Founder & Beauty Artist

Alicia the beauty master, founded Beauty Secrets By Alicia with her number one priority being to inspire bliss and pure connection with her clients. By providing outstanding care with every service, Alicia has managed to maintain great customer reviews along with outstanding support from her community. Alicia loves to guide healing from within to help recenter and ground inner and outer beauty.


She has become a master of her craft, known for excellence in the art of eyebrows and permanent cosmetics. Alicia, who is originally from Omaha, Nebraska, attended Sassy Wink Academy and received her training and license in 2019. Since then, she has provided the city of Columbus and Omaha Nebraska with a wide range of quality services and personalized experience that are catered specically to your needs.